You've watched the tutorials.
You know the strategy.
You've planned the calendar, saved the prompts, told yourself next week is the week.
And you still don't post consistently.
So somewhere along the way you made a decision about yourself.
That you're the type of person who struggles with this.
That other people find it easy and you just... don't.
Here's what I actually think is happening.
Content got heavy.
Heavy with rules about what works.
Heavy with the pressure to make it good enough before it goes live.
Heavy with the gap between what you want to say and what comes out when the camera's on.
Your brain isn't the problem. It's responding exactly the way it should to something that feels like a threat.
Take the weight off. Watch what happens.